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Search Engine Seminar
Next Seminar: TBC
Are you ranked Number One on Google, Yahoo and MSN?
To stay informed of future seminars please email seminars@caboodledigital.com
Your website really needs to be search engine friendly as natural search is the most cost effective way of reaching your target audience. However, making your web site easily found be potential clients is not a quick or simple task, and Caboodle use a number of proven techniques to make this happen. Top 10 placements cannot be achieved overnight, it's a long term investment. On average it takes 2 month to see an improvement in your search engine ranking after implementing your (Search Engine Optimisation) SEO strategy.
Our seminar explains the techniques that we use to ensure your site is highly ranked and identifies some of the problems you may encounter along the way.
Reasons why you need an SEO strategy:
- Consumers have lost their fear of buying on the web and search engines are generally the starting place when looking for a product. More than half of internet users search daily. E-commerce is expanding at an unprecedented rate.
- Brand visibility - about a quarter of web searches contain a brand search such as a product or a company name. Don't allow competitors to rank higher than you on your own products.
- Competitor activity - your competitors are likely to be already investing in SEO so it is important you compete with them, or they could command the top ranking positions for a long time to come.
- It's a long term investment - an SEO program delivers higher volume of visitors than pay per click visitors, essential meaning a lower cost per click long term.
- Paid searches are becoming expensive and although they will drive visitors to your site, tend to reduce profit margins.
- People prefer natural results - users tend to click on the non paid results as opposed to the paid search listings. According to research, over 70% clicked on Google natural results and this figure was actually higher for experienced users of the Internet.
- Pay Per Clicks, are they really interested? Search engines deny this is a problem, but without doubt, competitors will click your links to use your credits and this is always going to be an issue. This makes natural SEO even more critical to achieve success.
- Google is now the leading Internet brand - Google is trusted as a brand by Internet users, so when Google rates your company as one of the top companies in the field, the searcher believes it is also.
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